Web Design Top Tips

Five Web Design Tips Guaranteed To Instantly Boost Your Conversion Rate

When it comes to web design, there are really just two ways to do it. It’s either you design a high-converting website or make a low-converting one. Of course, if you are like any other website owner, you will want the former because it means more money for you.

A website design that scores high points in the aesthetics department may not necessarily score high in conversion. In fact, sometimes they’re inversely proportional. Aesthetics drives your website visitors to a sublime high. An effective design, meanwhile, gets them to act. Below you will find some tips that will boost your conversion rate.

* Make your call-to-action really stand out

Your call-to-action is the most important part if your content especially web design in London, and you certainly don’t want to waste it away by treating it like an ordinary element of your website. Make it stand out by putting it inside a container or a box. Your visitors should know from the first few seconds of visiting your website what you want them to do. Do a squint test to see if your call-to-action stands out.

* Use color and contrast to your advantage

Make sure to use colors that are a perfect contrast to the background color of you website page. If you have a purple background, use bright yellow, for example. It’s never about the color choices and always about the right combination of contrast. The whole point is to draw your visitor’s attention to the primary element of your website. It’s not always easy to see which colors go best with each other. However, you can use online tools like the Accessibility Color Wheel to check if your color choices work.

* Your direction should point to your call-to-action

Use arrows to point to your lead-generation forms and call-to-action buttons. It’s a lot like in real life where you tell people where they should be heading through the use of directional arrows.

* Use white space to your advantage

Placing your Call-to-Action on the white space of your website will make it easier for them to figure out what you want them to do. Put your sign-up buttons outside the grid so they become very noticeable. Just make sure not to put too white space between your CTA area and your content so your website visitors do not feel a disconnect.

*Establish your visual hierarchy

Design your website so that you set your visitors’ expectations. With a powerful visual hierarchy, it’s easier to guide people’s thought patterns so you can easily lead them to your action elements. Really, a visual hierarchy can communicate a lot about your website without doing it in so many words.

If you follow the tips above, you should be able to see at least a 30% increase in your conversion rate. If there are some points in this article that you don’t understand, talk to your designer about it to know more and to see how you can implement them.

Bonus Tip*

Videos are a great way to introduce yourself to the visitor of your website and can be created at decent price, places such as Fiverr have great options available such as whiteboard animation, real-life spokesperson and graphic videos.